Facebook Lead Generation And The MRIS

Dated: 10/03/2016

Views: 67

Good Afternoon Team,

Here are for lessons learned and marketing tips for those who have opted to purchase Facebook Lead generation products.

I have discovered quickly that the Facebook marketing does not discriminate between serious potential clients and those who just like looking at homes.  I do read every public Facebook profile that is provided to get to know my future client.  My alarm is immediately tripped when I see a client looking at a broad range of luxury homes in the $10 million range but does not responded to a simple introductory email or states current student at XYZ High school.   I am using a simple text message to gauge true interest and remove about 80percent of those types of leads based on their response or lack of response. I have then a specific drop which if far less aggressive and tries to focus on a more realistic goal of "Getting Ready to Buy This House." This campaign, which is still a work in progress delicately addresses whether the lead is truly considering home ownership.

Many of my recent Facebook leads are also looking for non-conventional ownership/rental options to include farm land, mobile homes, vacation homes, timeshares, waterfront,etc. In other cases, leads have extremely specific requirements, i.e. Foreclosures in Manassas Park on 5.5 acres of land, DOM 60 days or less for $225-235K.  

In both of these cases, it’s important to utilize all of your CRM tools to ensure that the lead sees the type of property that apply to their unique requirements. I use the MRIS, which I have linked to by Gmail account,to build very specific CMA reports for unique lead requirements which as a result of your attention to detail will turn them into clients.


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James Williams

James Williams brings a unique real world perspective to Berkshire Hathaway HomeServices Select Realty. A career Marine Corps Logistician, recently retired after 21 years, James has a commanding gras....

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