Facebook Lead Generation And The MRIS

Dated: 10/03/2016

Views: 64

Good Afternoon Team,

Here are for lessons learned and marketing tips for those who have opted to purchase Facebook Lead generation products.

I have discovered quickly that the Facebook marketing does not discriminate between serious potential clients and those who just like looking at homes.  I do read every public Facebook profile that is provided to get to know my future client.  My alarm is immediately tripped when I see a client looking at a broad range of luxury homes in the $10 million range but does not responded to a simple introductory email or states current student at XYZ High school.   I am using a simple text message to gauge true interest and remove about 80percent of those types of leads based on their response or lack of response. I have then a specific drop which if far less aggressive and tries to focus on a more realistic goal of "Getting Ready to Buy This House." This campaign, which is still a work in progress delicately addresses whether the lead is truly considering home ownership.

Many of my recent Facebook leads are also looking for non-conventional ownership/rental options to include farm land, mobile homes, vacation homes, timeshares, waterfront,etc. In other cases, leads have extremely specific requirements, i.e. Foreclosures in Manassas Park on 5.5 acres of land, DOM 60 days or less for $225-235K.  

In both of these cases, it’s important to utilize all of your CRM tools to ensure that the lead sees the type of property that apply to their unique requirements. I use the MRIS, which I have linked to by Gmail account,to build very specific CMA reports for unique lead requirements which as a result of your attention to detail will turn them into clients.


Blog author image

James Williams

James Williams brings a unique real world perspective to Berkshire Hathaway HomeServices Select Realty. A career Marine Corps Logistician, recently retired after 21 years, James has a commanding gras....

Latest Blog Posts

Irish Real Estate Team Launch

I am so excited to take the next step in my business.  I am forming a team that is going to maintain my high level of customer service standards.  The ability to help more people with the

Read More

Right Around The Corner

Love all the energy on Facebook and out in public when we have a warm day in the middle of winter, especially this winter with the deep freeze temperatures.  I know there's more

Read More

Trim The Fat

ORGANIC FOOD ON A BUDGETOrganic food usually tastes better, and is better for you, but it can also be very expensive compared to non-organic products. Organic food can cost nearly 50 percent more,

Read More

Homes For Homeschoolers

Homeschooling is the practice of providing children with some or all of their kindergarten through 12th grade education at home, as opposed to in a public or private school setting. In 2012,

Read More